3 Questions To Ask Before You Engage in Social Media
By: Rachel Cross
As a church, it’s tempting to jump into the world of social media because…well…everyone’s doing it. Before you commit to a social presence, here are three questions you should ask yourself:
1. What are your goals for being on social media? For example, are you hoping to attract new visitors/attendees? Or, do you want a way to communicate with your existing members? What level of engagement do you want to see from any fans or followers? Do you want people to be able to engage in open discussion with each other, or do you want it to be more of a controlled conversation? Make sure these goals are clearly defined before launching your networks. (more…)